Brick Heroes is an original licensed NBA IP I built from the ground up. A universe of collectible block-style player figurines that fuses sports culture with the energy of premium toy collecting. I conceived the brand, designed the figurines, developed the trading card universe, and shepherded the entire line from sketch to shelf - including working directly with factories in China to bring the prototypes to life.

The line landed major retail orders with Target, Kmart, and Five Below, putting Brick Heroes in front of millions of consumers across the US.