I developed a membership campaign concept for Melbourne Zoo, built around a bold and colourful cast of illustrated animal characters.

The idea was to give zoo membership a distinctive visual identity that felt playful, engaging and instantly recognisable. Each animal was illustrated using geometric shapes, vibrant colours and expressive personalities, creating a cohesive family of characters.

I developed the campaign concept, created the illustrations and designed the pitch deck to demonstrate how the idea could roll out across membership collateral, outdoor advertising, posters, print and promotional material.

The result was a flexible creative direction designed to bring personality to the Melbourne Zoo membership experience.